Start here · Essential guide
Photography Basics for a Professional Image
Learn the three fundamentals behind professional photos: light, framing and background, plus practical tips for profile images you can take yourself.
Content Craft
Photography and Visuals
Basic photo, design and visual choices for a professional image.
Accessible Images and Alt Text
Learn how to write useful alt text so people using screen readers can understand your images, with practical examples of what to include and what to skip.
Basic Image Editing Without Overdoing It
Learn which light photo edits help, such as cropping, brightness and straightening, and how to avoid heavy retouching that makes your images less honest.
Choosing a Profile Photo
Learn what makes a headshot feel approachable and recognizable, from expression and crop to consistency across accounts, and how to pick the best shot.
Choosing Colors and Fonts for Your Materials
Learn how to pick a small set of colors and fonts for resumes, slides and web pages so your documents look consistent, readable and easy to maintain.
Creating Simple Graphics for Posts
Basic layout principles for non-designers: use one message, strong contrast, readable type and ample space to make clean graphics for your posts.
Dressing for the Camera
Clothing choices that read clearly on photos and video: solid colors, comfortable fits, simple necklines and what to avoid for headshots and video calls.
Simple Lighting Tips for Phone Photos
Use window light, avoid harsh shadows and fix common phone photo problems with simple, low-cost lighting tips for headshots and everyday professional images.
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