Start here · Essential guide
Ethics in Personal Branding
A practical overview of honesty, credit, fairness and consent when you promote yourself, and how to keep your professional image accurate and respectful.
Stewardship
Ethics in Practice
Honesty, credit and fairness in how you present yourself.
Avoiding Comparison and Competition Traps
Learn why measuring yourself against peers' public highlights distorts your view, and how to keep perspective while building your own professional reputation.
Avoiding Exaggeration in Your Claims
How to describe your achievements accurately, spot wording that overstates your role or results, and write claims you can comfortably explain if asked.
Disclosing Sponsorships and Affiliations
A practical look at when and how to tell your audience about paid, gifted or affiliated relationships so your recommendations stay honest and clear.
Giving Credit to Collaborators
How to name contributors fairly in portfolios, bios and posts, describe your own role accurately, and handle credit when work was shared or unclear.
Respecting Confidentiality in Your Portfolio
How to show real work samples without exposing client or employer secrets, with practical options such as permission, anonymizing and recreating samples.
Respecting Copyright and Image Rights
A general introduction to using other people's images, fonts, music and photos of people in your professional materials without crossing legal or ethical lines.
Using Testimonials Responsibly
How to ask for, check, edit and display endorsements honestly and with permission, so that the praise on your site is accurate and fair to the people quoted.
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