Start here · Essential guide
Managing Your Professional Reputation
A plain overview of what a professional reputation is, how it forms from your work, your conduct and what others say, and how to look after it over time.
Stewardship
Reputation and Privacy
Monitoring your reputation and protecting personal information.
Cleaning Up Old Posts
How to review your older social media posts and decide what to delete, archive or leave in place, with a simple sorting method and a few cautions.
Handling a Public Mistake
A calm approach to acknowledging a public professional mistake, correcting it, making amends where possible and moving forward without over-apologizing.
Privacy Settings and Personal Details
How to think before sharing personal details and how to review visibility controls on your accounts, with a practical checklist and a few cautions.
Protecting Against Impersonation
Warning signs that someone may be copying your name or identity online, plus general steps to take, from documenting evidence to reporting and seeking advice.
Responding to Negative Reviews or Comments
How to decide whether to reply to criticism online, write a calm and measured response when you do, and recognize when not responding is the better choice.
Searching for Yourself Online
A practical method for searching your own name to see what others can find, including what to check, how to read the results and what to do next.
Separating Personal and Professional Accounts
The pros and cons of keeping personal and professional accounts apart, with practical ways to separate them and tips for managing the overlap that remains.
When to Use Platform Reporting Tools
A general guide to when and how to report harassment, impersonation or false information on online platforms, including what to document and what to expect.
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